Not long ago small cars dominated the Indian car industry, but there is a dramatic change in the mindset of people in India and the upwardly mobile youth whose aspiration for a premium car has pushed the sale of bigger vehicles by one fourth in last one year.
SEDANS- commonly referred as sedans – has a great growing demand in models like Hyundai Verna, Nissan Sunny, Skoda Rapid, Maruti sx4 , Maruti Dzire, Volkswagon Ventom and Toyota Etios now form a major chunk of Indian car market and reason for car makers to smile and in stunning contrast the small popular cars like Maruti Alto, Wagon R, Hyundai Santro and Spark the demand has declined.
Indian customers are now willing to spend on bigger cars and derive better value on the higher ticket price.
young customers with high disposal [...]